--- title: 4 Opportunities to Create Value and Avoid Risk with AI description: At Sustainable Brands 2017, Datamaran CEO Marjella Alma presented how leading companies benefit from applying a data-driven approach to their materiality. image: https://blog.datamaran.organic.dev/hubfs/Imported_Blog_Media/4-opportunities.jpg --- ![Datamaran Logo](https://pages.datamaran.com/hs-fs/hubfs/Datamaran%20Theme%20-%202022/Images/Datamaran%20Logo.png?width=216&height=48&name=Datamaran%20Logo.png) ![Datamaran Black Logo](https://pages.datamaran.com/hs-fs/hubfs/Datamaran%20Theme%20-%202022/Images/Datamaran%20Black%20Logo.png?width=216&height=48&name=Datamaran%20Black%20Logo.png) Login Login # 4 Opportunities to Create Value and Avoid Risk with AI Author: [ Marjella Alma ](https://blog.datamaran.organic.dev/author/marjella-alma) December 07 2017 ![Reading time icon](https://blog.datamaran.organic.dev/hubfs/raw_assets/public/Datamaran%20Theme%20-%202022/images/module-icons/clock.svg) 1 min read   At Sustainable Brands New Metrics 2017, Datamaran CEO Marjella Alma presented on how some of the world's leading companies benefit from leveraging a data-driven approach for their materiality and risk analysis processes.   Marjella highlighted 4 key ways in which companies can create value and avoid risk with the power of Artificial Intelligence and big data analytics.  Watch the presentation to learn more about how you can seize these four opportunities:   **#1: Make your materiality analysis more robust and data-driven **   **#2: Move it from a once-a-year project to an ongoing process  **   **#3: Take your materiality analysis in-house instead of outsourcing it#4: Incorporate your materiality analysis into risk management**   **** ## So, where can you begin?   Whether you’re the sustainability professional in your company or a member of the C-suite, your first step is to understand the power of the insights that are locked away if you follow an incomplete strategy.   Let us help you take the first steps. [Get in touch](https://www.datamaran.com/take-a-tour-2/) with one of our industry experts today.   [**From now until 31 December, you can benefit from extra services at no additional cost. Get in touch to learn about the extra services that are now included in an annual license.**](https://www.datamaran.com/demo-request/)   ### The Ultimate Guide to Double Materiality - How to get started in 6 simple steps New rules demand the C-suite demonstrate they have an ESG governance infrastructure in place, ensuring their oversight and monitoring of the organization’s material sustainability impacts, risks and opportunities. **Consequently, business leaders need to have a clear and defensible position on their material ESG issues.** Download this free ebook to explore regulatory requirements and best practices for conducting a double materiality assessment. We'd love to keep in touch. By submitting this form you agree to receive the latest news, content & updates from us. 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Check our [privacy policy](https://blog.datamaran.organic.dev/4-opportunities-to-create-value-with-ai#) and our [terms of use](https://blog.datamaran.organic.dev/4-opportunities-to-create-value-with-ai#) ## You may also be interested in #### Article #### [Insights from ESG leaders: Aligning the whole organization to deliver ESG success](https://blog.datamaran.organic.dev/aligning-the-whole-organization-to-deliver-esg-success) At GreenBiz23 Datamaran spoke with Chris Librie, Senior Director of ESG, at Applied Materials, a global leader in materials engineering solutions. ![Reading time icon](https://blog.datamaran.organic.dev/hubfs/raw_assets/public/Datamaran%20Theme%20-%202022/images/module-icons/clock.svg) 8 min read [ Read More ](https://blog.datamaran.organic.dev/aligning-the-whole-organization-to-deliver-esg-success) #### Article #### [Press Release – Welcome to Datamaran 4: The Materiality Revolution is Here](https://blog.datamaran.organic.dev/press-release-welcome-to-datamaran-4-the-materiality-revolution-is-here) Contact: Saskia Ligteringen ![Reading time icon](https://blog.datamaran.organic.dev/hubfs/raw_assets/public/Datamaran%20Theme%20-%202022/images/module-icons/clock.svg) 3 min read [ Read More ](https://blog.datamaran.organic.dev/press-release-welcome-to-datamaran-4-the-materiality-revolution-is-here) #### Article #### [New Datamaran Academy gives practical ESG skills to the C-Suite](https://blog.datamaran.organic.dev/new-datamaran-academy-gives-practical-esg-skills-to-the-c-suite) Datamaran’s new academy will help close the ESG skill gap and to empower leaders to lead on ESG. ![Reading time icon](https://blog.datamaran.organic.dev/hubfs/raw_assets/public/Datamaran%20Theme%20-%202022/images/module-icons/clock.svg) 2 min read [ Read More ](https://blog.datamaran.organic.dev/new-datamaran-academy-gives-practical-esg-skills-to-the-c-suite) #### Article #### [Insights from ESG leaders: the advantages of bringing ESG materiality in-house](https://blog.datamaran.organic.dev/the-advantages-of-bringing-esg-materiality-in-house) At GreenBiz23 Datamaran spoke with Amanda Cumberland, Director, of ESG Strategy and Reporting, Insights, and Impact at Cisco, a multinational digital communications technology conglomerate... ![Reading time icon](https://blog.datamaran.organic.dev/hubfs/raw_assets/public/Datamaran%20Theme%20-%202022/images/module-icons/clock.svg) 8 min read [ Read More ](https://blog.datamaran.organic.dev/the-advantages-of-bringing-esg-materiality-in-house) [![SR Logo Dark](https://pages.datamaran.com/hs-fs/hubfs/Datamaran%20Theme%20-%202022/Images/SR%20Logo%20Dark.png?width=203&height=60&name=SR%20Logo%20Dark.png) ](https://datamaran.organic.dev) - - - - [Cookie Policy ](https://blog.datamaran.organic.dev/4-opportunities-to-create-value-with-ai#) | [Privacy Policy ](https://blog.datamaran.organic.dev/4-opportunities-to-create-value-with-ai#) | [Terms Of Use ](https://blog.datamaran.organic.dev/4-opportunities-to-create-value-with-ai#) Copyright 2026 Datamaran, all rights reserved. - [ Product ](https://datamaran.organic.dev/esg-software) - [ Case Studies ](https://blog.datamaran.organic.dev/customer-stories) - [ Events ](https://blog.datamaran.organic.dev/events) [ Book a demo ](https://share.hsforms.com/1j8ZyABxuS4mVd7w3XbfJaA2dt38) ##### Resources & Support ##### Company ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Marjella Alma", "url" : "https://blog.datamaran.organic.dev/author/marjella-alma" }, "dateModified" : "2023-07-02T19:08:23.171Z", "datePublished" : "2017-12-07T05:00:00.000Z", "headline" : "4 Opportunities to Create Value and Avoid Risk with AI", "image" : [ "https://blog.datamaran.organic.dev/hubfs/Imported_Blog_Media/4-opportunities.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.datamaran.organic.dev/4-opportunities-to-create-value-with-ai", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ```